Goodbye to Deerland: Leading Your Utility Through the American Energy Transition - Matti Rautkivi
Like dominoes these days, coal plants are closing one after the next, not for environmental reasons but for economic ones. The surge in cheap gas and renewables is creating new utility business models, producing massive value for those quickly adapting utilities, their consumers and the environment. Goodbye to Deerland is the story of a man facing the crisis of his life, and how he overcame it. It is also, more importantly, a roadmap to transform your electric utility and succeed in the fast-changing U.S. energy landscape. Something new is happening across America: a new way of powering communities, a new way of doing business, a new way of thinking. Many utilities have already caught on to the trend while other's, like Bob's, are still locked in a fierce debate about what to do next, and how to survive.
The first stage of acceptance is denial - but for Bob and his utility, time is quickly running out.
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