Mass Media Research: An Introduction (9th Edition) - Roger D. Wimmer, Joseph R. Dominick
Quality media is the result of meticulous research. Mass Media Research: An Introduction shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
Condition: Acceptable. Used textbook with wear to cover and retail stickers. No noticeable underlining or highlighting of text.