Propaganda and Persuasion (Used Paperback) - Garth S. Jowett, Victoria J. O′Donnell

Condition: This book is in Acceptable Condition. While the book itself is in very good condition, there is highlighting throughout. 

The Third Edition of this successful book has been revised, updated and expanded, building on the book′s excellence. The book an explanation of what propaganda is, its history, media and developing audiences, theory and research, and the use of propaganda in psychological warfare. Original methods of propaganda analysis are presented, there are new and revised case studies and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda.

Published 1999 Sage Publications

430 pages

Black and white illustrations