Whale Done! (Used Paperback) - Kenneth H. Blanchard

It might be strange when the author claims to draw inspiration for building successful relationships from deadly sea creatures. But, he feels that a lot can be learnt from them and their trainers. An important technique that trainers use while dealing with whales is positive reinforcement, which the author believes is the key to successful relationships. Whale The Power Of Positive Relationships tells the story of Wes Kingsley, a cynical family man and manager on a visit to Sea World. He is immediately astounded at the way dangerous killer whales have been trained to perform acrobatic feats like leaps and dives to amuse the audience. He then learns from the trainers that they always highlight and applaud positive behaviour and redirect the whales' negative behaviour. He realizes that this is an important technique towards building trust.